Marketing
Digital marketing has evolved over years enabling organizations to rapidly track and engage at various stages of customer journey. HCL offers end to end digital marketing services such as Digital Production, Marketing Operations & Automation, Relationship (E-mail) Marketing, Data Analytics, Creative & Content Services, Platform Engineering, Adobe Solutions and CaaS (Privacy, Accessibility & Security). Our Adobe solution suite has helped to develop world class digital platform and deliver sustained value to our customers.
Our Efficient business models aided to the effective execution of digital initiatives across digital media platforms. We provide consultation,,solutioning and support throughout marketing campaign. We innovate the marketing strategies with our dynamic tools and process thereby attaining value in terms of optimized costs, impeccable quality and faster time to market
HCL led solutions helps to broaden the customer's horizon and gain maximum reach. For more than 9+ years we are Microsoft's premier partner for "Device day Launches", implementing about 25+ HBI Tented Launches. Also have augmented business operations worth - $ 17.5 M with our enhanced data analytics. We have delivered 5.1Bn Emails annually with a high delivery rate of 99.66% . HCL partnered with GCN to develop and launch E3-Virtual Application for the enterprise E3 2021 Gaming trade show which witnessed inflow of 72K unique visitors.
10+
Years of Engagement
200+
Team Size
25+
Tented Global Launches
5.1
Billion Email Sends
20
Active Programs
30M+
Value delivered in last 3 years
Service Catalog
UI/UX Service
Digital Production Services
Marketing Operations & Automation
Data Analytics
Relationship (E-mail ) Marketing
Content Services
CaaS (Privacy, Accessibility & Security)
Events & Social Media Marketing
Platform Engineering
Product Expertise
Microsoft Retail Stores
Marketing service center
Solutions & Accelerators
Compare Page PLT Improvement
The PLT improvement tool is a code-refactoring approach to solve problem areas. This has resulted in enhanced PLT varying from 25.4 seconds to 7.6 seconds with the cache
Content Creator Tool
An Azure based centralized user interface tool reduces load on technical team for email creation and preview. Has features like Paid Media, Email Catalog and Image Cuts.
Device Management Tool
The device management system has been developed to fetch the device data, retailers’ information. It is a single platform of updates to be reflected in multiple pages. Has minimized time usage by creating dynamic HTML DOM with the usage of DMS JSON to more than 80%.
Store Beats Tool
It’s a centralized web-based tool that runs on azure and allows users to pursue role-based approvals as per their designated flow.
Offer Management Tool
The offer management tool runs on azure portal and has helped in getting offers published be it a weekend, holidays or off-hours. The subs get enhanced control and reduces rigidity in marketing concepts.
Page Ranker Tool
Extracts keywords from social channels, document repositories helps to define meta data tags and increases the SEO rank.