Store Beats Tool
It’s a centralized web-based tool that runs on azure and allows users to pursue role-based approvals as per their designated flow.
Business Problem
- Manual effort in entering data in excel forms with few input fields and Filtering required data difficult to manage
- No central repository to store all campaigns and Channels data
- All reports and filtering data become difficult work for Admins
- No alerts are triggered if campaigns are not approved by a specific role.
Solution
- Authorized users from each Marketing Campaign manage their own channels depending on their roles and permissions
- Application implemented for Requests from Store Beats , Store front and Game Store.
- Role defined as Channel Owner, IMC Lead , Creative , Requestor
- Provided Administration access to Add/Edit/Delete Channels and placements
- Uses AAD to Authenticate
- Users can do Role based approvals as per flow allocated to them and all data stored in SQL
- Provides Reports on Campaigns Calendar and Channels Calendar.
Why is the solution unique
- A single place to input new campaigns, request and dialogue on channel marketing support, and track/monitor progress and status until handoff to execution/production
- Emails alerts for each Role when campaigns are passing
- Large, complex multichannel campaigns — e.g., seasonal and product beats
- Simpler, quicker-twitch merchandising requests
- Storefront Merchandising – Games Store Request
- PC/Xbox Storefront Request, Marketing Campaigns
- If data not approved by a role escalations mails will be triggered.
Proof Points
Store Beats was built explicitly for Microsoft Stores Integrated Marketing Team. Its a single place to input new campaigns, request and dialogue on channel marketing support, and track/monitor progress and status until handoff to execution/production.
Business Benefits: Supports multiple Store campaign workflows.
Technical Benefits: Role-based workflow moves campaign forward.