Offer Management Tool
The offer management tool runs on azure portal and has helped in getting offers published be it a weekend, holidays or off-hours. The subs get enhanced control and reduces rigidity in marketing concepts.
Business Problem
- Manual effort to build, QA, publish and takedown (HCL)
- Overhead to manage requests from subs (Ten Gun)
- Manual publishing on holidays, off-hours required off-hours support from HCL.
- Large spikes of Offers – Thanksgiving, Black Friday, 11/11, Christmas etc.
Solution
- Authorized users from each market manage their own offers depending on role
- Users mapped to markets they manage
- Admin Approval Workflow
- Uses AAD to Authenticate
- Users specify copy, image, position, start and end time and Admins review and approve the offers
- Offers published and taken down as scheduled, no manual intervention.
Why is the solution unique
- Saves effort with increases offer management skills
- Offers can be published at any time including weekend/holidays/off-hours
- Subs get better control, flexibility over their marketing/promotions
- Significant time savings during major events allows team to focus on other crucial tasks.
Proof Points
Implemented in Microsoft Surface Marketing Website. The offers can be published at any time including weekend/holidays/off-hours.
Benefits
- VCC: $120,000
- Subs get better control, flexibility over their marketing/promotions
- Significant time savings during major events will allow team to focus on other tasks.
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